Google Ads Common Error List #2

Ad Performance and Optimization:

1. Low click-through rate (CTR):
   • Fixes: Improve ad relevance, write compelling headlines and descriptions, experiment with ad variations, target relevant keywords.
2. High cost-per-click (CPC):
   • Fixes: Optimize keyword bids, utilize negative keywords, adjust ad targeting, improve Quality Score.
3. Impressions not leading to clicks:
   • Fixes: Refine ad copy, choose relevant keywords, target high-intent audiences, improve landing page quality.
4. Limited ad reach:
   • Fixes: Expand keyword selection, adjust budget and bidding strategies, consider broader targeting options.
5. Mobile conversion issues:
   • Fixes: Ensure mobile-friendly landing pages, use responsive search ads, optimize for mobile user experience.

Campaign Structure and Reporting:

6. Campaign structure complexity:
   • Fixes: Simplify campaign structure, group similar keywords, utilize ad groups effectively, organize campaigns logically.
7. Missing conversion tracking for specific goals:
   • Fixes: Set up conversion tracking for all relevant actions (purchases, signups, etc.), use clear conversion definitions.
8. Difficulty interpreting campaign reports:
   • Fixes: Utilize custom columns and filters, segment reports by relevant criteria, leverage Google Ads insights tools.
9. Missing conversion data:
   • Fixes: Verify conversion tracking code implementation, check for technical issues, ensure conversion actions are set up correctly.
10. Incorrect attribution model selection:
    • Fixes: Choose the attribution model that aligns with campaign goals (last click, multi-touch, etc.), understand different model implications.

Account Management and Optimization:

11. Limited account access:
    • Fixes: Grant appropriate access levels to team members, utilize user roles and permissions effectively.
12. Not leveraging automation tools:
    • Fixes: Explore automated bidding strategies, utilize ad scheduling tools, experiment with Smart Bidding features.
13. Neglecting remarketing campaigns:
    • Fixes: Set up remarketing campaigns to target past website visitors, create engaging ad creatives, personalize remarketing messages.
14. Not testing different ad formats:
    • Fixes: Experiment with responsive search ads, explore call extensions, utilize video ads for visual impact.
15. Ignoring competitor analysis:
    • Fixes: Utilize Google Ads auction insights, monitor competitor keyword usage, analyze competitor ad copy.

Technical and Data Issues:

16. Feed errors:
    • Fixes: Review feed data for formatting issues, ensure data accuracy, validate feed structure against Google Ads requirements.
17. Merchant Center integration problems:
    • Fixes: Verify Merchant Center product data accuracy, resolve product disapprovals, ensure proper account linking.
18. Website tag implementation issues:
    • Fixes: Double-check conversion tracking tag placement, troubleshoot technical errors, utilize Google Tag Manager for efficient tag management.
19. Data discrepancies between platforms:
    • Fixes: Ensure consistent data definitions across platforms, identify and address data source inconsistencies, utilize data cleaning tools.
20. Limited understanding of analytics:
    • Fixes: Learn key Google Ads metrics and KPIs, utilize insights reports, seek training resources to improve data analysis skills.