Google Ads Common Errors List #1

Campaign Setup and Management:

1. Billing and payment issues:
   • Fixes: Update payment information, adjust budgets, check currency settings, contact Google Ads support for assistance.
2. Campaign targeting errors:
   • Fixes: Verify location targeting options, refine demographics, ensure audience segments are correct, use location targeting tools.
3. Missing conversion tracking:
   • Fixes: Set up conversion tracking tags, choose appropriate conversion actions, verify code implementation.
4. Incorrect campaign settings:
   • Fixes: Review campaign type options, choose suitable bidding strategies, select appropriate networks, consult Google Ads documentation.
5. Ad schedule misconfigurations:
   • Fixes: Adjust ad schedule settings, align with target audience’s activity times, use location-based scheduling tools.

Keyword and Targeting Issues:

6. Invalid or misspelled keywords:
   • Fixes: Double-check spelling, use keyword research tools, remove irrelevant keywords, utilize Google Ads Keyword Planner.
7. Missing negative keywords:
   • Fixes: Identify irrelevant search terms, add negative keywords, utilize Google Ads Search Term Report.
8. Keyword match type misunderstandings:
   • Fixes: Educate yourself on match type differences (broad, phrase, exact), align them with campaign goals, experiment with different types.
9. Search term conflicts:
   • Fixes: Analyze search terms, refine keyword selection, use negative keywords, optimize ad copy for relevance.
10. Location targeting errors:
    • Fixes: Ensure local compliance, create separate campaigns for different regions, use location extensions.

Ad and Creative Errors:

11. Policy violations:
    • Fixes: Review Google Ads policies carefully, revise ad copy to comply, remove prohibited content, appeal disapprovals if justified.
12. Low-quality ads:
    • Fixes: Improve ad relevance, write compelling descriptions, avoid excessive punctuation, utilize ad extensions.
13. Disapproved ad extensions:
    • Fixes: Check extension compliance with policies, ensure correct formatting, address specific disapproval reasons.
14. Missing or broken landing pages:
    • Fixes: Verify landing page URL accuracy, fix technical issues, ensure page content aligns with ad message.
15. Mobile responsiveness issues:
    • Fixes: Use responsive search ads, test ad appearance on different devices, utilize mobile-specific extensions.

Account and Technical Issues:

16. Authentication errors:
    • Fixes: Check login credentials, ensure two-factor authentication is enabled, reset password if necessary.
17. Currency mismatches:
    • Fixes: Verify consistent currency settings throughout account and campaign settings, contact support if discrepancies persist.
18. Account suspension:
    • Fixes: Review suspension reasons, appeal suspension if applicable, ensure future compliance with policies.
19. API usage errors:
    • Fixes: Verify API implementation, check for quota limits, consult Google Ads API documentation, seek developer assistance.
20. Data discrepancies:
    • Fixes: Use consistent data sources, analyze discrepancies, contact support for complex issues.