Author: James
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Google Ads Campaign Structure 101: A Beginner’s Guide
Mastering the Basics: A Comprehensive Guide to Google Ads Campaign Structure for Beginners Welcome to the world of Google Ads! Whether you’re a seasoned entrepreneur or just starting your online advertising journey, understanding campaign structure is crucial for success. This guide will equip you with the knowledge to build effective Google Ads campaigns, maximize your…
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Why does my Google Ad not show up?
Are your Google Ads not showing up? The age old question! Marketers hear it, business owners ask it. There’s a few reasons why your Google Ad might not be showing up. There’s a few things you might also want to check. Let’s dive right in! The simple answer is often: Your Google Ad will not…
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Unlock Google Ads Precision: The Essential Guide to Mastering Enhanced Conversions
Introduction In the ever-evolving world of Google Ads, there’s one feature that’s no longer an option, but a necessity: enhanced conversions. If you’re not leveraging this powerful tool, you’re likely leaving valuable conversions on the table and wasting a chunk of your ad spend. Today, we’re breaking down the what, the why, and the how…
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tROAS vs tCPA: Google Ads Bidding Strategies
tROAS vs tCPA: Mastering the Google Ads Bidding Battlefield The choice between tROAS vs tCPA in Google Ads can feel like navigating a labyrinth blindfolded. Both are automated bidding strategies, but they champion different goals: tROAS fights for maximum return on ad spend (ROAS), while tCPA prioritizes acquiring conversions at a specific cost. Need help…
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High Scores, Low Results: Why Google’s AI Might Hurt Small Businesses
On the 23rd of January, Google announced, further to the expansion of Gemini into their core products, they were releasing conversational experiences, powered by Gemini. This new feature allows users – potentially aimed at SMB businesses – to get a new campaign up and running while utilizing AI to generate content such as Headlines. Gemini…
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Why are my Google Ads not showing up?
One of the most common questions asked by businesses new to Google Ads is “Why are my Google Ads not showing?” Before we deep-dive into the main common reasons your ad might not be showing up, the absolute most common reasons are; Seeing your Google Ads not show up can be frustrating, especially when you’ve…
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Unlock Your Mortgage Business Potential: The Definitive Google Ads Guide for Mortgage Brokers
Tired of slow loan growth and dwindling leads? Google Ads can be your key to unlocking a vibrant mortgage business, attracting borrowers and streamlining your loan origination process. But navigating the complex world of PPC can feel overwhelming. That’s where this guide comes in. The ultimate Google Ads for Mortage Brokers guide. Need help with…