Author: J

  • Ignite Your Growth: The Ultimate Google Ads Guide for Online Courses

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    Stuck in the enrollment desert? Google Ads can be your oasis, attracting eager learners and powering your online course business to new heights. But navigating the PPC landscape can feel like a confusing maze. This guide is your compass, helping you build targeted campaigns and unlock a vibrant student pipeline. Part 1: Laying the Groundwork…

  • Unlock Your Mortgage Business Potential: The Definitive Google Ads Guide for Mortgage Brokers

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    Tired of slow loan growth and dwindling leads? Google Ads can be your key to unlocking a vibrant mortgage business, attracting borrowers and streamlining your loan origination process. But navigating the complex world of PPC can feel overwhelming. That’s where this guide comes in. The ultimate Google Ads for Mortage Brokers guide. Need help with…

  • Google Ads For Plumbers 2024

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    Tired of leaky leads and overflowing budgets? Google Ads can be a powerful tool for plumbers, attracting new customers and boosting your bottom line. But navigating the world of PPC can feel like a plumbing nightmare itself. That’s where this guide comes in. The first question you might have; Is Google Ads Worth It? Check…

  • Google Ads For Lawyers 2024

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    Google Ads for Lawyers 2024: Navigate High Costs & Attract Your Ideal Clients Google Ads can be a powerful tool for lawyers to attract new clients, but it’s no secret that the legal industry faces unique challenges with this platform. High cost-per-click (CPC) rates and the need to target specific practice areas can make Google…

  • YouTube Ads Guide for Beginners

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    Conquer YouTube with Confidence: A Beginner’s Guide to YouTube Ads YouTube boasts a vibrant audience, and your brand deserves a spot in the spotlight! Fear not, aspiring advertisers, for this guide will equip you with the knowledge and tools to launch your first YouTube Ads campaign and captivate the attention of millions. Step 1: Understand…

  • A/B Testing Mastery: Dominate Google Ads with Data-Driven Decisions

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    Ad Mastery’s A/B Testing Guide for Digital Marketing In the ever-evolving world of Google Ads, optimization is key. But how do you know what changes will actually improve your campaign performance? That’s where A/B testing comes in – your superpower for identifying winning strategies and leaving guesswork behind. This guide equips you with the knowledge…

  • Conquering the Cookieless Conundrum: A 2024 Guide for Adapting Your Ad Strategy

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    The digital advertising landscape is shifting sands, and 2024 marks a crucial turning point – the era of the third-party cookie crumbling away. But fear not, intrepid advertisers! Embrace the change and chart your course towards success in the cookieless ecosystem. This guide will equip you with actionable steps to stay ahead of the curve…

  • UTM Parameters – The Ultimate Guide

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    UTM parameters are incredibly important for not just Google Ads, but all platforms. This guide provides an indepth look into the best practice, how to create a UTM parameter, the do’s and don’ts and everything inbetween. Need help with your Google Ads? Contact us. There are five essential UTM parameters to use in Google Ads…

  • SGE, Generative AI, The ‘NEW’ Google – Does it all spell Doom for SEO?

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    Following a conversation with a colleague regarding the state of SEO, and then around SGE (or Generative AI), several interesting points came to mind. The potential changes that would occur and that are already being tested around the world could potentially impact many businesses negatively. A document released by Google in November 2023 details what…

  • Google Ads Assets, Descriptions, Headlines and more!

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    Creating an effective Google Ad requires understanding the various components, character limits, and best practices. Here’s a breakdown of essential elements and recommendations. Need help with your Google Ads? Contact us here. Asset Max Characters Headline 30 Description 90 Path 15 Google Ads Headline and Description Limits Text Ads: Display Ads: Need help with your…