Category: Uncategorised
-
tROAS vs tCPA: Google Ads Bidding Strategies
tROAS vs tCPA: Mastering the Google Ads Bidding Battlefield The choice between tROAS vs tCPA in Google Ads can feel like navigating a labyrinth blindfolded. Both are automated bidding strategies, but they champion different goals: tROAS fights for maximum return on ad spend (ROAS), while tCPA prioritizes acquiring conversions at a specific cost. Need help…
-
High Scores, Low Results: Why Google’s AI Might Hurt Small Businesses
On the 23rd of January, Google announced, further to the expansion of Gemini into their core products, they were releasing conversational experiences, powered by Gemini. This new feature allows users – potentially aimed at SMB businesses – to get a new campaign up and running while utilizing AI to generate content such as Headlines. Gemini…
-
Why are my Google Ads not showing up?
One of the most common questions asked by businesses new to Google Ads is “Why are my Google Ads not showing?” Need help with your Google Ads? Contact us here Before we deep-dive into the main common reasons your ad might not be showing up, the absolute most common reasons are; Seeing your Google Ads…
-
Ignite Your Growth: The Ultimate Google Ads Guide for Online Courses
Stuck in the enrollment desert? Google Ads can be your oasis, attracting eager learners and powering your online course business to new heights. But navigating the PPC landscape can feel like a confusing maze. This guide is your compass, helping you build targeted campaigns and unlock a vibrant student pipeline. Part 1: Laying the Groundwork…
-
Unlock Your Mortgage Business Potential: The Definitive Google Ads Guide for Mortgage Brokers
Tired of slow loan growth and dwindling leads? Google Ads can be your key to unlocking a vibrant mortgage business, attracting borrowers and streamlining your loan origination process. But navigating the complex world of PPC can feel overwhelming. That’s where this guide comes in. The ultimate Google Ads for Mortage Brokers guide. Need help with…
-
Google Ads For Lawyers 2024
Google Ads for Lawyers 2024: Navigate High Costs & Attract Your Ideal Clients Google Ads can be a powerful tool for lawyers to attract new clients, but it’s no secret that the legal industry faces unique challenges with this platform. High cost-per-click (CPC) rates and the need to target specific practice areas can make Google…
-
YouTube Ads Guide for Beginners
Conquer YouTube with Confidence: A Beginner’s Guide to YouTube Ads YouTube boasts a vibrant audience, and your brand deserves a spot in the spotlight! Fear not, aspiring advertisers, for this guide will equip you with the knowledge and tools to launch your first YouTube Ads campaign and captivate the attention of millions. Step 1: Understand…
-
A/B Testing Mastery: Dominate Google Ads with Data-Driven Decisions
Ad Mastery’s A/B Testing Guide for Digital Marketing In the ever-evolving world of Google Ads, optimization is key. But how do you know what changes will actually improve your campaign performance? That’s where A/B testing comes in – your superpower for identifying winning strategies and leaving guesswork behind. This guide equips you with the knowledge…
-
Conquering the Cookieless Conundrum: A 2024 Guide for Adapting Your Ad Strategy
The digital advertising landscape is shifting sands, and 2024 marks a crucial turning point – the era of the third-party cookie crumbling away. But fear not, intrepid advertisers! Embrace the change and chart your course towards success in the cookieless ecosystem. This guide will equip you with actionable steps to stay ahead of the curve…
-
UTM Parameters – The Ultimate Guide
UTM parameters are incredibly important for not just Google Ads, but all platforms. This guide provides an indepth look into the best practice, how to create a UTM parameter, the do’s and don’ts and everything inbetween. Need help with your Google Ads? Contact us. There are five essential UTM parameters to use in Google Ads…