Author: J

  • Google Ads vs. Microsoft Ads

    When comparing Google Ads and Microsoft Ads, each advertising platform offers distinct advantages and drawbacks, catering to different aspects of an advertiser’s strategy. One significant benefit of Google Ads lies in its extensive reach and dominance in the search engine market. Google processes billions of searches daily, providing advertisers with a vast audience and potential…

  • How much should I spend on Google Ads in 2024?

    The question on every marketer’s mind is often, “How much should I invest in Google Ads?” It’s a crucial question, as your budget determines your ad reach, visibility, and potential for return on investment (ROI). Need help with your Google Ads? Contact us here However, there’s no one-size-fits-all answer, as the ideal budget varies significantly…