- Ignoring Keyword Match Types: Misusing or neglecting different match types (broad, phrase, exact) leads to irrelevant impressions, wasted ad spend, and ineffective targeting.
- Overlooking Negative Keywords: Failing to exclude irrelevant search terms with negative keywords results in unwanted impressions and clicks, draining your budget on non-converting traffic.
- Inconsistent Landing Page Experience: Discrepancies between ad copy and landing page content create confusion and dissatisfaction, lowering conversion rates.
- Unrealistic Budgets and Bidding Strategies: Setting unrealistic budgets or using the wrong bidding strategies can lead to rapid budget depletion, campaign suspension, and missed opportunities.
- Lack of Conversion Tracking: Improper conversion tracking setup hinders accurate campaign performance measurement and impedes optimization efforts.
- Disapproved Ads and Landing Pages: Violations of Google Ads policies lead to ad disapproval, limiting your reach and hindering campaign effectiveness.
- Underestimating Mobile Optimization: Neglecting mobile-specific features and optimization results in poor user experience for mobile users, potentially losing valuable conversions.
- Ignoring Data and Analytics: Failing to analyze campaign data and user behavior prevents identification of optimization opportunities and improvement of performance.
- Absence of Remarketing Strategies: Not implementing remarketing campaigns misses out on re-engaging potential customers who have already shown interest in your products or services.
- Static Campaigns and Lack of Experimentation: Failing to experiment with different targeting options, ad copy variations, and landing page designs hinders the discovery of optimal performance strategies.
I assist individuals and businesses with their PPC marketing, specifically Google Ads. With a background spanning 10 years in the marketing industry, I’ve spent far too much time on testing new ways to do things.
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