Google Ads Suspension Fix: Recover Your Suspended Account

Google Ads Suspension: A Guide to Reinstatement

Facing a Google Ads suspension can be frustrating, especially if you believe your account adhered to their policies. This guide offers a clear roadmap for understanding the reasons behind your suspension, whether your account is brand new or well-established, and the steps you can take to get it reinstated.

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IMPORTANT – The following checklist should be completed prior to reading the rest of the guide.

• Ensure that you do not use a payment method that has been used for any other accounts that have an oustanding balance.
• Logging into an account from different places around the world can raise red flags as this may mean the account is being used for nefarious purposes.
• Ensure you verify any new Google Ads accounts immediately. Many Google Ads accounts are suspended initially until this is complete. Read our guide on Google Ad Account Verification here
• Ensure that the product you’re advertising complies with Google Ad policies, and just because someone else is advertising a product does not mean that you’ll not be suspended for advertising said product.
• If your details are connected to another suspended account or account with billing issues, this can impact future accounts you create. Resolve all issues on previous accounts prior to creating a new one.
• Enderstand that ANY content on your website can violate Google Ads policies so double check that all content on your website follows all Google Ads policies. Review all text on every page and all links. Health claims and discussion of certain topics can cause a policy violation.
• There will always be an initial reason why the automated system has flagged your account, take steps to ensure everything is covered PRIOR to creating your Google Ads account or starting your ads.

Common Reasons for Google Ads Suspensions

While Google’s suspension notifications can be cryptic, several recurring themes lead to account restrictions. Here’s a breakdown of the most frequent culprits:

• Policy Violations: Google Ads maintains strict advertising guidelines. Violations can include misleading claims, promoting prohibited goods or services (like weapons or gambling in certain regions), copyright infringement, and inappropriate content.
• Suspicious Billing Activity: Unpaid invoices, mismatched billing information, or unusual payment patterns can trigger a suspension for security reasons.
• Malware or Harmful Content on Your Landing Page: Google protects users from malicious websites. If your landing page harbors malware, redirects to deceptive content, or promotes scams, your account might be suspended.
• Disapproved Ads: Google disapproves ads that violate their policies or don’t meet their quality standards. Ensure your ad copy is truthful, uses appropriate language, and avoids excessive use of punctuation or ALL CAPS.

New Google Ads Accounts and Suspensions

Newly created accounts are particularly susceptible to suspension due to stricter scrutiny. Here’s a checklist to diagnose the issue if your brand new account is locked:

• Double-Check Your Billing Information: Verify that your billing details (name, address) precisely match the information on your payment method.
• Review Your Ads for Policy Compliance: Scrutinize your ad copy for any potential violations of Google’s advertising guidelines. Are there any misleading claims, prohibited products, or inappropriate language?
• Ensure Your Landing Page is Safe and Trustworthy: Visit your landing page and confirm it’s free of malware, doesn’t contain deceptive redirects, and accurately reflects the advertised product or service.

Mature Google Ads Accounts and Suspensions

Established accounts can also face suspension for various reasons. Here’s a checklist to delve deeper if your seasoned account is restricted:

• Review Google Ads Policy Updates: Google’s policies might evolve over time. Review their latest guidelines (https://support.google.com/adspolicy/answer/6021546?hl=en) to ensure your practices haven’t inadvertently become non-compliant.
• Monitor Landing Page Content Regularly: Your website content can change over time. Regularly scan your landing page to ensure it hasn’t been compromised by malware or doesn’t include misleading information.
• Check for Disapproved Ads: Review your ad groups and identify any disapproved ads. Address the reasons for disapproval and resubmit them for review.

Taking Action to Reinstate Your Suspended Account

Once you’ve identified the potential cause of the suspension, it’s time to take action:

1. Appeal the Suspension: Within your Google Ads account, you’ll find an option to appeal the suspension. Clearly outline the steps you’ve taken to address the violation and demonstrate your commitment to adhering to Google’s policies.
2. Contact Google Ads Support: If the appeal process seems daunting, consider contacting Google Ads support directly. A representative might be able to provide additional insights and expedite the resolution.
3. Be Patient and Persistent: The appeal review process can take time. Remain patient and persistent in your communication with Google Ads.

Remember: When crafting your appeal, it’s crucial to:

• Maintain a Professional Tone: Avoid accusatory language or negativity.
• Focus on Solutions: Clearly outline the actions you’ve taken to rectify the issue.
• Demonstrate Proactive Measures: Express your commitment to maintaining policy compliance in the future.
• Multiple Appeals: You may have to submit multiple appeals in order to resolve the issue. Ensure that when you do, you clearly provide evidence of any changes you have made, state all of the details of the matter, each time within each email.

By following these steps and maintaining a professional approach, you can increase your chances of a successful appeal and get your Google Ads account reinstated.

Additional Tips

• Stay Informed: Regularly review Google’s advertising guidelines to ensure you’re up-to-date on any policy changes.
• Maintain Transparency: Be transparent in your ad copy and landing page content.
• Prioritize User Experience: Focus on delivering a positive user experience through your Google Ads campaigns.

By following these best practices, you can minimize the risk of suspension and ensure your Google Ads campaigns run smoothly.