Author: J

  • Is Facebook Ads Worth It? 2024 Guide

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    Is Meta Ads Worth It? An In-Depth Analysis for Businesses in 2024 The common question, is Facebook Ads Worth It? Meta Ads, the advertising platform that powers campaigns on Facebook, Instagram, Messenger, and more, is a juggernaut in the digital marketing world. But with so many platforms vying for your advertising dollars, you might be…

  • Is Microsoft Ads Worth It? 2024 Guide

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    Is Bing Ads Worth It? Is Microsoft Ads Worth It? Are you considering adding Microsoft Ads (formerly Bing Ads) to your marketing strategy? Wondering if it’s a worthy contender alongside Google Ads? This comprehensive guide will delve into the world of Microsoft Ads, exploring its benefits, potential drawbacks, ideal audience, and how it can complement…

  • Google Ads With Wix

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    Do you have a WIX website? Do you want to start Google Ads? Here’s everything you’ll need to know about setting up Google Ads for a Wix website. Need help with Google Ads? Contact us here. Google Ads & Wix: Your Dream Team for Website Success Wix, the intuitive website builder, meets Google Ads, the…

  • Google Ads Campaign Structure 101: A Beginner’s Guide

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    Mastering the Basics: A Comprehensive Guide to Google Ads Campaign Structure for Beginners Welcome to the world of Google Ads! Whether you’re a seasoned entrepreneur or just starting your online advertising journey, understanding campaign structure is crucial for success. This guide will equip you with the knowledge to build effective Google Ads campaigns, maximize your…

  • Google Ads Enhanced Conversions: A Step-by-Step Setup Guide (2024)

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    Are your Google Ads conversions not adding up? It might be time to leverage Enhanced Conversions, a powerful tool designed to give you a more accurate picture of your campaign performance. Lets delve into How to setup enhanced conversions for Google Ads. Need help with your Google Ads? Contact us here What Are Enhanced Conversions?…

  • tROAS vs tCPA: Google Ads Bidding Strategies

    tROAS vs tCPA: Google Ads Bidding Strategies

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    tROAS vs tCPA: Mastering the Google Ads Bidding Battlefield The choice between tROAS vs tCPA in Google Ads can feel like navigating a labyrinth blindfolded. Both are automated bidding strategies, but they champion different goals: tROAS fights for maximum return on ad spend (ROAS), while tCPA prioritizes acquiring conversions at a specific cost. Need help…

  • High Scores, Low Results: Why Google’s AI Might Hurt Small Businesses

    High Scores, Low Results: Why Google’s AI Might Hurt Small Businesses

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    On the 23rd of January, Google announced, further to the expansion of Gemini into their core products, they were releasing conversational experiences, powered by Gemini. This new feature allows users – potentially aimed at SMB businesses – to get a new campaign up and running while utilizing AI to generate content such as Headlines. Gemini…

  • Why are my Google Ads not showing up?

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    One of the most common questions asked by businesses new to Google Ads is “Why are my Google Ads not showing?” Need help with your Google Ads? Contact us here Before we deep-dive into the main common reasons your ad might not be showing up, the absolute most common reasons are; Seeing your Google Ads…

  • Google Ads Common Error List #2

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    Ad Performance and Optimization: Campaign Structure and Reporting: Account Management and Optimization: Technical and Data Issues: JI assist individuals and businesses with their PPC marketing, specifically Google Ads. With a background spanning 10 years in the marketing industry, I’ve spent far too much time on testing new ways to do things. admastery.com.au

  • Google Ads Common Errors List #1

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    Campaign Setup and Management: Keyword and Targeting Issues: Ad and Creative Errors: Account and Technical Issues: JI assist individuals and businesses with their PPC marketing, specifically Google Ads. With a background spanning 10 years in the marketing industry, I’ve spent far too much time on testing new ways to do things. admastery.com.au